Fyash Lifestyle Private Limited

Brands for the everyday and the special days.

We're the company behind fyash and someting fashion jewellery, and Tokaboo, a speech practice app for young children. We started in 2020 and are based in Kerala, India.

2020Started

3Companies

IndiaKerala-based

Model wearing a fyash pearl and stone necklace with matching earrings — fyash

Pair of someting antique jhumka earrings on marigolds — someting

Tokaboo app screen: speech practice that feels like play, for children aged 1 to 8 — Tokaboo

Our companies

Three brands, one team.

Each brand has its own look, voice and customers. Behind them is one small team that builds the shops, the apps and the service.

Fashion jewellery · Live

Antique, bridal and everyday jewellery, picked with care for the days you'll remember. Where it all began, in 2020.

Visit fyash.in →

Fashion jewellery · Live

Antique, AD stone and anti-tarnish jewellery for her and him, made for festivals, office days and everything in between.

Visit someting.in →

Kids' speech app · Coming soon

Speech practice that feels like play, for children aged 1 to 8. Talking games, 50+ friends to talk with, stories, songs and lessons in the order children learn to talk.

Visit tokaboo.com →

Our story

Started small. Growing carefully.

2020
fyash begins
fyash starts selling jewellery online, one order at a time, with pieces picked for weddings, festivals and every day.
2025
Fyash Lifestyle Private Limited
The business is registered as a private limited company, the home for fyash and the brands that follow.
2026
someting and Tokaboo
someting.in opens as our second jewellery brand, and work begins on Tokaboo, our first app for children.

How we work

What every brand shares.

Honest by default

We describe things as they are: what they're made of, what they cost, and when they'll arrive.

Close to customers

A small team answers every message. Feedback goes straight into the next design and the next update.

Built in-house

Our shops, apps and tools are built by our own team, so we can move quickly and keep quality high.

Contact

Let's talk.

For partnerships, press, suppliers or anything about the company. For an order, please contact the shop you bought from: fyash.in or someting.in.

Email[email protected]

Based inKasaragod, Kerala, India